Register for the upcoming webinar, "Improving Effectiveness of Public Transportation Communication Messages and Materials Using Neuromarketing" on July 11, 2024 at 3pm-4pm ET.
The project, 'Improving Effectiveness of Public Transportation Communication Messages and Materials Using Neuromarketing,' used eye-tracking, eye-gaze mapping, and market research to evaluate communication materials and understand commuters’ subconscious engagement and response. This study sought to evaluate existing communication materials and understand commuter’s subconscious engagement and response.
Speakers:
Mahmooda Kaliq Pasha, Ph.D.
University of South Florida
College of Public Health
Robert Hammond
University of South Florida
Assistant Professor, Muma College of Business
Director of the Center for Marketing and Sales Innovation
Host:
Julie Bond, BWC Program Manager
Moderator:
Philip Winters, TDM Program Manager